Walters People Rebrand
Project Overview
Global digital transformation, brand governance, and design system rollout for the staffing specialist for tomorrow's working world.
Role
Global Design Manager · Website Design & Build (AEM) · Brand Guardian
Context
Instrumental in assisting with the overall design direction and sense-checking the rebrand to ensure technical feasibility with existing design systems across the organisation.
Design Challenge
Successfully delivering a large-scale project involving many global stakeholders while contributing significantly to both design direction and hands-on website execution.
My Role
Leadership & Strategy
- Managed a small team of designers to create rebranded collateral
- Acted as Brand Guardian for global digital transformation
- Directed the creation of a full suite of rebranded digital materials
Hands-on Involvement
- Designed and built the entire website front-end in Adobe Experience Manager (AEM)
- Created collateral items including presentation templates and email newsletters
- Developed support iconography and visual assets for the new brand
Outcome & Impact
- Successfully launched a modern, technically feasible website front-end
- Ensured brand consistency across all global digital touchpoints
- Delivered high-volume rebranded collateral under strict deadlines