Robert Walters Global Rebrand
Project Overview
Global digital rebrand and design system rollout across a multi-brand recruitment organisation operating in over 30 countries and 70+ offices.
Role
Global Design Manager · Creative Direction · Design System Leadership
Context
Robert Walters Group undertook a major global rebrand to modernise its digital presence and unify multiple regions and brands under a single, scalable visual system. The work needed to support global consistency while remaining flexible enough for regional teams operating in very different markets.
Design Challenge
How do you deliver a consistent, modern global brand across 30+ countries and multiple sub-brands, while allowing regional teams enough flexibility to operate independently — all within existing enterprise platforms and processes?
My Role
Leadership & Strategy
- Led design system governance across all global markets
- Directed creative vision and quality across digital and print output
- Ran weekly regional stakeholder sessions to support adoption and rollout
- Collaborated with an external agency to establish a unified visual framework
Hands-on Involvement
- Oversaw UI standards, component usage, and digital execution
- Supported regional teams with implementation guidance
- Ensured all output aligned with brand and system rules
Outcome & Impact
- Successfully rolled out a unified global design system
- Improved brand consistency across 70+ offices
- Enabled faster regional delivery with clearer guardrails
- Strengthened internal ownership of digital design standards