Resource Solutions Website Rebrand
Project Overview
Technical creative direction and website redesign within a complex CMS to support the "Hiring Smarter" brand proposition.
Role
Web Design Team Direction · CMS Specialist
(AEM) · Brand Guardian
Context
As the team member with the deepest understanding of AEM and brand guidelines, I was responsible for guiding the web design team through a complex technical migration.
Design Challenge
How to redesign a large-scale website within the restrictive framework of Adobe Experience Manager (AEM) while maintaining brand integrity and technical feasibility.
My Role
Leadership & Strategy
- Managed internal team members and hired external web designers
- Provided technical and creative direction throughout the build phase
- Collaborated with developers to ensure seamless technical integration
Hands-on Involvement
- Hands-on coding and creation of the website within AEM
- Leveraged platform expertise to inform the creative approach
- Developed user flows for "Dot the Bot" chatbot integration
Outcome & Impact
- Successfully integrated complex CMS workflows with modern design
- Ensured complete alignment between execution and brand integrity
- Delivered a scalable, diversely functional digital platform