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Strategic Print & Content Design

Project Overview

Production of high-impact thought leadership, salary surveys, and corporate whitepapers for a global audience.

Role

Creative Direction · Editorial Design · Data Visualisation

Context

Creating premium physical and digital content that positions the brand as a market expert. These projects required meticulous attention to detail and complex data layout.

Design Challenge

Translating massive datasets and recruitment trends into digestible, visually engaging layouts that maintain a premium brand feel.

Key Contributions

Execution & Impact

  • Led the design of the annual Global Salary Survey for multiple years
  • Created custom infographics to illustrate complex market data
  • Ensured print-ready precision for global distribution
  • Developed digital interactive versions of traditional whitepapers
  • Standardised templates to speed up regional marketing output

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