Branding Systems & UX Innovation
Project Overview
A collection of strategic sub-branding initiatives and innovative digital tools designed to enhance the candidate and client experience.
Key Projects
Robert Walters Group CX Logo · "Dot the Bot" Chatbot UX · Sub-brand Identity Systems
Strategy
Focusing on sub-brand alignment and leveraging AI/Automation to improve digital service delivery.
Strategic Impact
Identity Development
- Developed the full logo system for the Customer Experience (CX) team
- Created sub-identities for Candidate, Colleague, and Client experiences
UX Innovation
- Designed full chatbot concepts and user flows for Resource Solutions
- Collaborated with developers to bring "Dot the Bot" to life
- Modernised legacy data portals through creative front-end styling